These kits include essential copy you need when starting, rebranding, or upgrading your brand presence.

You’ll get ready-to-use copy across the key places people discover your brand, build trust with you, and decide to work with you.

If nothing here quite fits what you’re looking for, you’re welcome to request a custom package!

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Foundation Copy Kit

The very basics for starting or refreshing any brand. Ideal for new or early-stage businesses who need a small but solid brand presence.

You’ll get:

• Brand positioning summary (what you do, who it’s for, why it matters)
• 3–4 brand voice guidelines (with examples)
• Short bio (1–2 lines, ideal for guest features, collabs, profiles, etc.)
• Medium bio (for about sections, profiles, etc.)
• Social media bio (ideal platforms like Instagram or TikTok)
• Intro section for your website homepage or link-in-bio landing page (headline, intro paragraph, CTA)
• 5 CTA lines (ready to use across your content or site)
• 1 round of revisions </aside>

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Full Copy Suite Kit

Everything you could possibly need to set up your entire brand and website copy in one go.

You’ll get:

Everything in Core Copy Kit, plus:

Full website copy

• Homepage
• About page
• Services page
• 3 individual sales/service pages
• Contact page

(Additional pages available as add-ons)

• Full brand voice guide (including guidelines, examples, and how to apply it for future copy)
• Welcome/introduction email (to introduce new subscribers or clients to your brand)
• 5 core content prompts (ideal for blog, email, or social media content)
• 2 rounds of revisions </aside>

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Core Copy Kit

A complete set of copy to cover your brand and main offer.

You’ll get:

Everything in Foundation Copy Kit, plus:

• Complete website homepage, with:
  • about section
  • services overview section (summary of what you offer)
  • CTA/contact section
• 1 service/sales page for your main offer
• Extra CTAs (10 options across different tones and contexts)
• 8 reusable brand phrases (use to describe your work, values, audience, results)
• 2 rounds of revisions </aside>

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Extras

You can add extras or upgrades to any of these packages.

• Additional website page (e.g. landing page, FAQ)
• Additional service/sales page
• Brand audit (review of your existing copy)
• Email sequence (e.g. welcome or sales sequences)
• Blog, email, or social media content (e.g. 10 social media posts)
• Lead magnet copy (e.g. a PDF guide or an ebook) </aside>

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➡️ Let’s Get Started

Want everything written and ready to go across your brand and website? Email me to enquire about your options.

[email protected]

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