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Most creative businesses are sitting on a goldmine of content they’ve already made.

We’re so busy trying to come up with new ideas.

The more we try to be fresh and innovative with every content piece, the more we risk:

• getting lost in the weeds of keeping up with “trends”
• constant frustration that we can’t think of new ideas
• creating content that’s unrelated to our marketing goals
• wandering away from our brand messaging

Repurposing allows infinite mileage out of a singular idea.

With no risk of straying from our original messaging.

And no risk of boring the audience either!