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Most creative businesses are sitting on a goldmine of content they’ve already made.

We’re so busy trying to come up with new ideas.

The more we try to be fresh and innovative with every bit of content, the more we risk:

• getting lost in the weeds of keeping up with “trends”
• constant frustration that we can’t think of new ideas
• creating content that’s unrelated to our marketing goals (because we’re always trying to think of something “new”)
• wandering away from our brand messaging (again, trying to think of something “new”)

Repurposing allows infinite mileage out of a singular idea.

It creates more unity and cohesion with all our content.