Featured Work

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🎵 BandLab Product Descriptions

Music creation platform BandLab offers thousands of royalty-free sample packs for music producers. I write punchy, action-focused descriptions for approx. 80 new releases every month.

Goal: simply and effectively communicate the overall vibe and tonal qualities of instruments featured in each sample pack. Guide readers to take action and use the samples in their projects.

Audience: music producers around the globe with varying levels of technical knowledge, looking for samples that match the style of their project.

My Approach

• Prioritised clarity and sensory-focused, non-jargon-y language to communicate the contents of each pack while remaining easy to understand for all skill levels.
• Matched the brand’s voice with imaginative but not over-the-top descriptions.
• Highlighted the transformation that each sample pack brings to the audience’s projects. </aside>

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🧠 Email Sequence: NeuroSparks LMS Launch Campaign

As neurodiversity support specialists, NeuroSparks offer a range of services including entrepreneurial business coaching, VA support services, and neurodiversity workplace training.

I created an email launch sequence as part of the upcoming release of their new Learning Management System. The LMS hosts online courses covering mental wellbeing, DEI, and neurodiversity in the workplace.

➡️ LMS Email Campaign

Goal: Guide the audience to book a free demo call, where they will be offered an annual rolling subscription to the LMS and/or workplace training sessions.

Audience: senior B2B (C-suite, people managers, business owners), primarily in the Northwest (UK).

My Approach

• Structured a multi-email campaign to build trust and momentum over a 4-week time period, with a clear purpose and call-to-action for each email.
• Established credibility through education and relevant evidence/research into the topic.
• Created relevance to the audience, demonstrating how the topic affects their people and their outcomes.
• Encouraged action by presenting the demo call as a low-commitment next step.
• Wrote all emails based on existing material from the client, including a report, a PDF guide showcasing the offer, and an internal marketing plan. </aside>

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📝 Sales Pages: Content Repurposing

Sales pages for my 3 newly-launched content repurposing offers:

• Repurposing Refresh
• Repurposing Accelerator
• Content Co-Creation Day

These are designed for solo business owners who already make content and want to continue doing so, but need a little help with it.

They provide a batch of done-for-you repurposed content as well as a personalised repurposing system that the client can use themselves in the future.

These sales pages are the end of an evergreen funnel which also contains:

• My free One Idea ➡️ Five Posts Framework
• An email sequence which communicates the value of repurposing and addresses common concerns

Goal: to highlight the features and transformation that each package brings, and guide the reader to purchase.

My Approach

• Addressed both practical and emotional pain points to strengthen relevance and define the exact target audience
• Used transformation-focused language to inspire the reader
• Clearly defined the deliverables and outcomes so the offer feels concrete and easy to understand </aside>

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🎧 Blog Posts: The Lofi Blog (Music Education & Product Showcasing)

A collection of blog posts for producer and YouTuber Mondo Loops, focused on lofi music production. Includes educational tutorials and product-focused content showcasing sample packs.

Goal: To build trust with the audience through valuable, accessible content, while naturally introducing related products.

My Approach

• Wrote educational tutorials designed to be clear, practical, and easy to follow
• Created product-focused posts that highlight key features and use cases of sample packs
• Balanced informative content with promotional elements
• Adapted tone and language to suit a beginner-to-intermediate audience
• Matched the tone of + repurposed content from the client’s YouTube videos </aside>